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But Beautiful

AI app that organizes group get-togethers

Raised to date

$1.8M

of $1.8M offered across 1 Form D filing

Investors
6
Last filed
Jul 10, 2026

About

But Beautiful Co. is a Delaware-incorporated consumer software company based in Torrance, California that builds truloop, an AI-native social app for organizing group gatherings. The app covers the whole arc of a get-together - proposing a plan, scheduling it, collecting RSVPs, meeting up, and keeping the photos and records afterward - inside one product. It was founded in 2025 by CEO Suman Park, who created Korea's first microblogging service me2day and ran operations for Naver's Band social network, alongside CBO Hyungil Kim, formerly head of Naver Webtoon USA. truloop launched simultaneously in the United States, Korea and Japan and is distributed on Google Play.

An AI assistant negotiates the logistics rather than the users doing it - it messages each attendee one-to-one to converge on a date, then books the venue - so the coordination overhead that normally kills group plans is absorbed by the product, and the same app keeps the group's photos and memories afterward.

Funding

  • EquityFiled Jul 10, 2026Form D/A
    $1.8M/ $1.8M

Product

truloop

Consumer mobile social app

A mobile social app that runs a group gathering end to end: a member posts a plan, the invite opens to the group, an AI assistant coordinates individually with each attendee to settle the date and book a venue, and after the event the app collects and organizes the photos and records from it. The app surfaces community and club events with visible capacity, applicant counts and attendance, and is available on Google Play.

  • AI assistant that coordinates one-to-one with each attendee to finalize a date
  • Automated venue and restaurant booking
  • Post a plan, open the invite, see who is coming

Built for

Social groups and communities organizing recurring in-person gatherings - friend groups, university clubs and interest communities in the US, Korea and Japan

People on file