StoryPath
StoryPath, LLC
StoryPath is a technology company that provides a mobile engagement and short-form video storytelling platform. By acquiring the Mobit platform, it offers a frictionless system that uses a user's cell phone number as their unique identifier, eliminating the need for apps, logins, or passwords to drive engagement. Originally focused on healthcare, the company is expanding its SaaS model into sectors like real estate, financial services, and non-profits.
Products & Team
StoryPath Platform (incorporating Mobit)
The main offering is a unified SaaS platform that combines mobile intelligence with short-form video storytelling, typically 90 seconds to 3 minutes long. It guides users through curated content sequences, described as an "Arc of Engagement," to nurture and educate audiences without requiring them to download an application or create an account.
The platform solves the problem of low user engagement by removing technical barriers to access. It provides organizations with a scalable tool for direct, personalized mobile communication and content delivery, improving engagement rates for use cases like patient education, client nurturing, and community outreach.
Target customers struggle with fragmented communication tools and low engagement rates caused by user friction, such as requiring app downloads or login credentials. They need a unified, scalable system to deliver curated information and nurture relationships directly on mobile devices.