Ask Parable
Ask Parable Inc.
Ask Parable Inc., operating as Parable, is a technology startup founded in 2024 and based in New York. The company provides a data intelligence platform that gives enterprises a comprehensive view of how time is allocated across their organization. By analyzing data from existing workplace software, the platform helps businesses align employee efforts with strategic goals, reduce wasted time, and measure the impact of AI initiatives.
Products & Team
Data Intelligence Platform
The core offering is a SaaS platform that serves as a single source of truth for time allocation within an organization. The service includes ingesting data from a company's various software tools, using AI for context mining and technical analysis, and delivering insights through a custom dashboard accompanied by a strategic action plan.
The platform addresses the challenge of understanding and quantifying how an organization's most valuable resource—time—is actually spent. It helps businesses reduce waste, align daily work with high-level strategy, and create a measurable baseline for digital and AI transformation.
Customers face challenges such as a lack of visibility into resource allocation, a disconnect between strategic goals and daily operations, and an inability to quantify wasted time. A key testimonial notes that prior to using Parable, their annual planning was driven exclusively by financial budgeting, ignoring the critical vector of time.