Rokt
Rokt Inc.
Rokt is an ecommerce technology company focused on optimizing the "Transaction Moment™," the critical final stages of an online purchase. Founded in 2012, the company uses AI and machine learning to help online businesses create more relevant and profitable experiences by presenting personalized offers and messages to shoppers. Rokt has grown into a global scale-up, partnering with major brands to unlock new revenue streams and enhance customer engagement.
Products & Team
Rokt Ecommerce Technology Platform
The core of Rokt's offering is a platform that integrates into an e-commerce site's transaction flow to deliver personalized content. By applying artificial intelligence and machine learning to first-party data, the platform selects the most relevant next action, offer, or ad for each individual customer in real-time.
The platform addresses the challenge of creating relevant customer experiences at the point of purchase, turning a standard confirmation page into a new revenue stream and a tool for customer acquisition and retention.
Rokt addresses several customer problems, including the under-monetization of confirmation pages, the high cost of customer acquisition, low customer engagement post-purchase, and the need for better personalization in a privacy-focused internet.