Skip to content
Companies

Psympl

Psychographic segments and messaging for financial firms

Raised to date

$100K

of $100K offered across 1 Form D filing

Investors
1
Last filed
Jul 30, 2026

About

Psympl is an enterprise software platform that applies psychographic AI to consumer financial services. It classifies consumers into psychographic segments describing how they think about money, risk and decisions, rather than relying on demographics alone, and then generates messaging matched to each segment's motivations. The platform locates those audiences across the U.S. through an Experian data integration and pushes segments and messaging into existing CRM and marketing systems such as Salesforce, HubSpot and Microsoft. The company was founded in 2024 by Ran Mullins and Brent Walker and was named an honoree in Fast Company's 2026 World Changing Ideas Awards.

It supplies proprietary psychographic segmentation of financial consumers, and the message generation that goes with it, so regulated financial firms can target motivation rather than demographics without leaving the CRM and martech stack they already run.

Funding

  • Security to be acquiredFiled Jul 30, 2026Form D
    $100K/ $100K

Product

Psympl

Marketing intelligence and personalization software

An enterprise SaaS psychographic intelligence platform for financial services that unifies proprietary psychographic data, AI models and message generation for marketing, sales and service teams.

  • Psychographic segmentation of how consumers approach money, risk and financial decisions
  • Nationwide audience location via an Experian data integration
  • AI-generated personalized messaging tuned to each motivational mindset

Built for

Enterprise and regulated consumer financial services firms, including banks and wealth management, specifically their marketing, revenue and customer-experience teams

People on file