Psympl is an enterprise software platform that applies psychographic AI to consumer financial services. It classifies consumers into psychographic segments describing how they think about money, risk and decisions, rather than relying on demographics alone, and then generates messaging matched to each segment's motivations. The platform locates those audiences across the U.S. through an Experian data integration and pushes segments and messaging into existing CRM and marketing systems such as Salesforce, HubSpot and Microsoft. The company was founded in 2024 by Ran Mullins and Brent Walker and was named an honoree in Fast Company's 2026 World Changing Ideas Awards.