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1 filing since 2026 · no dollar figures disclosed
Direct Digital Holdings is a Houston-based, Nasdaq-listed (DRCT) end-to-end programmatic advertising and marketing technology company. It runs both sides of the digital ad transaction: Colossus SSP is its sell-side platform for publishers, and Orange 142 is its buy-side digital media and ad-tech arm serving small and mid-market advertisers. The company focuses on underserved and less efficient corners of the digital advertising market, and its platforms handle roughly 79,000 client accounts per month and over 98 billion monthly impressions across display, CTV and in-app inventory.
What sets it apart
Owns both the sell side and the buy side of the programmatic stack, letting it originate advertiser demand from mid-market brands and match it against its own publisher supply rather than reselling third-party inventory.
A supply-side platform that lets publishers monetize their inventory programmatically, connecting advertiser demand to display, CTV and in-app placements across thousands of media properties.
