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Companies

Direct Digital

Programmatic ad platforms for publishers and advertisers

Raised to date

No sales reported yet

of $50M offered across 1 Form D filing

Still open
$50M
Investors
1
Last filed
May 20, 2026

About

Direct Digital Holdings is a Houston-based, Nasdaq-listed (DRCT) end-to-end programmatic advertising and marketing technology company. It runs both sides of the digital ad transaction: Colossus SSP is its sell-side platform for publishers, and Orange 142 is its buy-side digital media and ad-tech arm serving small and mid-market advertisers. The company focuses on underserved and less efficient corners of the digital advertising market, and its platforms handle roughly 79,000 client accounts per month and over 98 billion monthly impressions across display, CTV and in-app inventory.

Owns both the sell side and the buy side of the programmatic stack, letting it originate advertiser demand from mid-market brands and match it against its own publisher supply rather than reselling third-party inventory.

Funding

  • EquityFiled May 20, 2026Form D
    None sold/ $50M

Product

Colossus SSP

Supply-side advertising platform

A supply-side platform that lets publishers monetize their inventory programmatically, connecting advertiser demand to display, CTV and in-app placements across thousands of media properties.

  • Programmatic monetization for publishers
  • Display, CTV and in-app inventory support
  • Direct publisher relationships rather than resold supply

Built for

Publishers monetizing digital inventory, plus advertisers and agencies ranging from middle-market businesses to Fortune 500 brands

People on file