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Companies

GoPro

Waterproof action cameras and editing software

Raised to date

$25M

of $50M offered across 1 Form D filing

Still open
$25M
Investors
1
Last filed
Mar 13, 2026

About

GoPro is a consumer electronics company that specializes in manufacturing action cameras designed for capturing immersive footage during sports, travel, and other outdoor activities. Originally founded as Woodman Labs, Inc. in 2002, the company has become a leader in its category by developing a robust ecosystem of cameras, accessories, and video-editing software. GoPro's business model is centered on the sale of its hardware and a subscription service that provides cloud storage and other benefits.

GoPro pioneered the consumer action camera market and has built a powerful brand identity around user-generated content from both professional athletes and everyday enthusiasts. The company maintains a competitive advantage through its integrated ecosystem that combines rugged hardware with user-friendly mobile editing software.

Funding

  • DebtFiled Mar 13, 2026Form D
    $25M/ $50M

Product

HERO Series Action Cameras

Action Camera

The HERO series is GoPro's flagship line of compact, rugged, and waterproof action cameras. These cameras are engineered to capture high-definition video and high-quality photos in extreme conditions, featuring wide-angle lenses of up to 170 degrees and advanced video stabilization technology. The product line has evolved from early digital models to modern versions that support high-resolution video and seamless integration with mobile editing applications.

  • Rugged and waterproof design suitable for extreme environments
  • High-definition video capture with wide-angle lens options
  • Advanced video stabilization through acquired ReelSteady software

Built for

The primary customer base includes a wide spectrum of users, from professional athletes and content creators to amateur adventure enthusiasts and everyday consumers.

People on file