GoPro, Inc.
About
GoPro is a consumer electronics company that specializes in manufacturing action cameras designed for capturing immersive footage during sports, travel, and other outdoor activities. Originally founded as Woodman Labs, Inc. in 2002, the company has become a leader in its category by developing a robust ecosystem of cameras, accessories, and video-editing software. GoPro's business model is centered on the sale of its hardware and a subscription service that provides cloud storage and other benefits.
Company Values
GoPro pioneered the consumer action camera market and has built a powerful brand identity around user-generated content from both professional athletes and everyday enthusiasts. The company maintains a competitive advantage through its integrated ecosystem that combines rugged hardware with user-friendly mobile editing software.