Preferabli is an AI-driven product discovery and recommendation software company serving the wine, beer and spirits industry. Its machine learning platform models individual taste preferences against a database holding hundreds of characteristics for millions of products, tracking over 800 attributes per product, and returns personalized recommendations, taste-alike matches and food pairings. Merchants embed the platform into existing systems via API, plugin or SDK, or use hosted versions that need no integration. Customers include The Fresh Market, Albertsons, Virgin Wines, Marks & Spencer and Wine Owners, with users across more than 70 countries.