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Companies

Preferabli

Wine, beer and spirits recommendations for retailers

Raised to date

$32.8M

of $38.8M offered across 1 Form D filing

Still open
$6M
Investors
250
Last filed
Mar 30, 2026

About

Preferabli is an AI-driven product discovery and recommendation software company serving the wine, beer and spirits industry. Its machine learning platform models individual taste preferences against a database holding hundreds of characteristics for millions of products, tracking over 800 attributes per product, and returns personalized recommendations, taste-alike matches and food pairings. Merchants embed the platform into existing systems via API, plugin or SDK, or use hosted versions that need no integration. Customers include The Fresh Market, Albertsons, Virgin Wines, Marks & Spencer and Wine Owners, with users across more than 70 countries.

Algorithms built by PhDs in physiology and applied mathematics together with Masters of Wine and Master Sommeliers, protected by 11 patents, that model taste rather than purchase co-occurrence and score more than 800 sensory characteristics per product.

Funding

  • EquityFiled Mar 30, 2026Form D/A
    $32.8M/ $38.8M

Product

Preferabli personalization and recommendation platform

AI recommendation and personalization software

A preference-intelligence engine that learns an individual's taste from ratings, purchase history and searches, then matches it against a product database of hundreds of characteristics per item to recommend specific wines, beers and spirits.

  • Machine learning taste model scoring over 800 product characteristics
  • Generative AI chat interface for conversational product discovery
  • Taste-alike recommendations and food pairing suggestions

Built for

Specialty and grocery retailers, hospitality operators, and beverage distribution platforms selling wine, beer and spirits

People on file