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Companies

Proactive AI Lab

AI phone agents that take restaurant orders

Raised to date

$28.3M

of $28.3M offered across 1 Form D filing

Investors
29
Last filed
Aug 4, 2026

About

Proactive AI Lab, Inc., which operates as Palona AI, builds conversational AI agents for restaurants and multi-location hospitality brands. Its systems answer inbound phone calls and messages, take and modify orders, push them into the restaurant's POS, handle catering inquiries, and monitor existing security camera feeds for operational and food-safety issues. The company was founded in 2024 by Maria Zhang along with veterans of Google and Meta, and raised a $10M seed round in January 2025 led by UpHonest Capital. Its agents are designed to carry a brand's own voice and personality, and integrate with restaurant systems including Toast, Olo, Square, OpenTable and Resy.

Purpose-built for restaurant operations rather than generic customer service: the agents are trained on the complexity of heavily modified food orders with real-time cart memory, can replicate a specific person's or brand's voice, and write orders directly into existing POS and reservation systems instead of requiring new software.

Funding

  • EquityFiled Aug 4, 2026Form D
    $28.3M/ $28.3M

Product

Voice AI

Conversational AI agent

An AI phone agent that answers missed and after-hours restaurant calls, takes orders and sends them straight to the point-of-sale system, answers questions about menu and hours, and upsells during the conversation.

  • Answers every inbound call 24/7 in the brand's own voice and personality
  • Handles highly customized and frequently modified orders with real-time cart memory
  • Sends completed orders directly into the restaurant's POS

Built for

Multi-location restaurant groups and hospitality brands, particularly pizza, fast casual and QSR chains — cited customers include Pizza My Heart, Pizza Guys, Pepper Lunch, MOTO Pizza, CaliBBQ and Friedman's Hospitality.

People on file