Sent

Sent is a New York City-based messaging infrastructure company that provides a single API for business-to-consumer (A2P) messaging across SMS, WhatsApp, RCS and other channels. A real-time routing engine picks the channel most likely to reach each recipient based on cost, availability and deliverability, and falls back automatically when a channel fails, so developers replace a tangle of per-provider integrations with one. The platform also handles compliance work such as opt-in enforcement, country-specific rules and 10DLC registration. Sent was founded in 2023 by CEO Daniel Vataj and co-founder Betim Drenica, operates as an FCC-licensed telecommunications carrier with direct carrier interconnects, and is SOC 2 Type II and GDPR compliant.

One integration covering SMS, WhatsApp and RCS with automatic per-recipient channel routing and fallback, rather than a per-channel API the developer must orchestrate; Sent is itself a licensed carrier with direct interconnects to 75+ carriers, and templates are transformed automatically to each channel's format. The company positions the platform as the messaging layer for AI agents.