Play Intelligence Engine
Gaming media and advertising platform
A proprietary audience intelligence and activation system that identifies gaming audiences and their motivations, deploys brand campaigns into gaming and digital environments, and shapes creative to match how those audiences play.
- Audience intelligence identifying demographics, motivations and peak attention moments
- Six psychology-based play personas used to match creative to audience behavior
- Media activation across Roblox, Fortnite, mobile and PC gaming and streaming platforms
- Creative relevance services that design experiences around audience behavior
- Campaign measurement and return-on-ad-spend reporting
Built for
Consumer brand marketers and their media agencies in entertainment, food, retail and sports, with named clients including Disney, Paramount, Chipotle, Hyundai, ESPN and Mattel.