Skip to content
Companies

Vurvey

AI consumer personas for testing ideas before launch

Raised to date

$22M

of $40M offered across 1 Form D filing

Still open
$18M
Investors
1
Last filed
Jun 30, 2026

About

Vurvey Labs is an AI platform for consumer research and human-behavior simulation, used by enterprise brands to test ideas, creative, and positioning before they go to market. Its proprietary People Model is trained on real consumer interviews and video feedback collected from a large community of participants, and it powers AI personas and agentic research workflows. Customers span CPG, healthcare, hospitality, retail, and entertainment, including Unilever, Kenvue, and Havas Health Network. The company was founded by Chad Reynolds and is headquartered in Cincinnati, Ohio.

Simulated audiences are built from real human video interviews rather than synthetic profiles alone, and every simulated result is traceable back to the underlying people and responses that produced it.

Funding

  • EquityFiled Jun 30, 2026Form D
    $22M/ $40M

Product

Populations

Market research platform

An AI research platform that generates simulated digital populations of thousands of distinct personas, built on Vurvey's People Model, so brands can run scenario tests and predict how real audiences would respond to an idea before launching it.

  • Simulated human agents with realistic psychological and situational traits
  • Scenario testing across contexts and moments
  • Traceability from every result back to who said what and why

Built for

Enterprise consumer brands and their insights/innovation teams in CPG, healthcare, hospitality, retail, and entertainment

People on file