Vurvey Labs is an AI platform for consumer research and human-behavior simulation, used by enterprise brands to test ideas, creative, and positioning before they go to market. Its proprietary People Model is trained on real consumer interviews and video feedback collected from a large community of participants, and it powers AI personas and agentic research workflows. Customers span CPG, healthcare, hospitality, retail, and entertainment, including Unilever, Kenvue, and Havas Health Network. The company was founded by Chad Reynolds and is headquartered in Cincinnati, Ohio.