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The Embedded Company

Quote-to-bind insurance flows inside partner sites

Raised to date

$8M

of $8.7M offered across 1 Form D filing

Still open
$775K
Investors
10
Last filed
Apr 14, 2026

About

The Embedded Company (TEC) builds customer acquisition infrastructure. It detects consumer intent and completes the outcome (a lead, call, quote or bound policy) inside a partner's own platform instead of sending users elsewhere. Its Embedded Commerce product delivers quote-to-bind insurance and financial product flows through APIs, SDKs and embeddable widgets. It also runs lead generation, pay-per-call, a CPA marketplace, media buying and its own consumer media sites. TEC combined Point MTK and embed hq with Jason Griswold's REIN, and Griswold leads it as co-founder and CEO.

It pairs an embedded quote-to-bind transaction layer with its own intent signals, lead and call marketplaces, and owned media properties, all in one Customer Intent Network.

Funding

  • EquityFiled Apr 14, 2026Form D
    $8M/ $8.7M

Product

Embedded Commerce

Embedded insurance platform

Quote-to-bind flows that let customers apply for, enroll in and bind insurance or financial products without leaving a partner's page.

  • Quote-to-bind for renters, pet, auto, life and final expense insurance
  • Finance and ancillary product placements in checkout and onboarding
  • APIs, SDKs and embeddable IXWidgets

Built for

Insurance carriers, financial services companies and platform operators

People on file