$8.0M
+$8.0M this year1 filing since 2026 · latest Equity filed
The Embedded Company (TEC) builds customer acquisition infrastructure. It detects consumer intent and completes the outcome (a lead, call, quote or bound policy) inside a partner's own platform instead of sending users elsewhere. Its Embedded Commerce product delivers quote-to-bind insurance and financial product flows through APIs, SDKs and embeddable widgets. It also runs lead generation, pay-per-call, a CPA marketplace, media buying and its own consumer media sites. TEC combined Point MTK and embed hq with Jason Griswold's REIN, and Griswold leads it as co-founder and CEO.
What sets it apart
It pairs an embedded quote-to-bind transaction layer with its own intent signals, lead and call marketplaces, and owned media properties, all in one Customer Intent Network.
Quote-to-bind flows that let customers apply for, enroll in and bind insurance or financial products without leaving a partner's page.
