$21.0M
+$21.0M this year1 filing since 2026 · latest Equity filed
Vertical Insure is a Minneapolis-based embedded insurance platform for vertical SaaS companies. Its APIs and white-label experiences let software platforms offer relevant, industry-specific coverage inside their own checkout, billing and registration flows, while Vertical Insure handles underwriting, carrier relationships, compliance and claims behind the scenes. The company works with more than 100 software platforms across sports, travel, events, construction, education and other verticals, including Blackbaud, LeagueApps and Togetherwork, and issues over a million policies a year. It raised a round led by Updata Partners in August 2026 after earlier backing from Rally Ventures and Greenlight Re Innovations.
What sets it apart
Sells insurance to SaaS platforms rather than to end consumers, building vertical-specific coverage products that appear at the exact moment a user takes on financial risk in the software, and turning insurance into a new revenue line for the platform instead of a separate purchase.
The embedded insurance infrastructure that vertical SaaS companies integrate to offer white-label coverage inside their checkout, billing and registration workflows, with Vertical Insure managing underwriting, carriers, compliance and claims.
