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Promptpath.ai

Live call coaching and CRM capture for car dealerships

Raised to date

$11.3M

of $13M offered across 1 Form D filing

Still open
$1.7M
Investors
13
Last filed
Mar 20, 2026

About

PromptPath is an AI conversation platform built for automotive dealerships. It captures and transcribes customer conversations across inbound phone, outbound BDC, the showroom and F&I, then delivers real-time coaching prompts to staff during those conversations and writes the captured customer intent back into the dealership's CRM. The company was founded in 2023 by Max Steckler, Kevin Root and Malcolm Thorne, exited stealth in 2026, and is headquartered in Austin, Texas.

Coaches human salespeople live during the conversation rather than replacing them with a chatbot, and covers every dealership touchpoint (phone, showroom, F&I) instead of just call recording.

Funding

  • EquityFiled Mar 20, 2026Form D
    $11.3M/ $13M

Product

PromptPath

Conversation intelligence software

A real-time conversation coaching and capture platform for auto dealership teams, spanning phone, showroom and F&I interactions.

  • Real-time prompts tailored to each conversation type
  • Automatic call recording and transcription
  • Conversation scoring and analytics for leadership visibility

Built for

Automotive dealerships and dealer groups, plus OEMs; named customers include Holler-Classic Automotive Group and Autobahn Fort Worth

People on file