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Companies

ViaVia

Video-first designer fashion store for Gen Z

Raised to date

$22.4M

of $30.1M offered across 1 Form D filing

Still open
$7.7M
Investors
8
Last filed
Mar 25, 2026

About

ViaVia Corp is a West Hollywood, California fashion commerce company founded in 2021 by Sixuan Li and Andrea Pasinetti. It began as VIAVIA, a video-first e-commerce destination that pairs creator-led livestreams and short-form video with a curated assortment of global designer brands aimed at Gen Z shoppers, positioned between Revolve and Ssense. The company has since built two further layers on the same inventory pool: BNTO, a monthly clothing rental subscription with an AI styling agent, and Alma, an AI supply chain and omni-channel fulfillment platform for fashion brands starting with Made-in-Italy manufacturing. It raised an $8 million seed round co-led by New Enterprise Associates and Basis Set Ventures with Exor Seeds, Backend Ventures and AI Fund participating, followed by a Series A.

Runs retail, rental and resale off a single shared inventory pool coordinated by its own AI supply chain layer, so a garment can be sold, rented, or discounted for purchase without separate stock — a structure conventional rental services, which buy dedicated rental inventory, do not have.

Funding

  • EquityFiled Mar 25, 2026Form D
    $22.4M/ $30.1M

Product

VIAVIA

Video-first fashion e-commerce platform

A video-first online fashion retailer selling a curated selection of global designer and emerging brands alongside its own Italian-made apparel and streetwear, merchandised through livestreams and short-form video produced by a network of creators, stylists and hosts in cities worldwide.

  • Creator- and stylist-led livestream and short-form video shopping
  • Curated assortment of global designer and emerging brands
  • Own line of Italian-made fashion and streetwear

Built for

Gen Z and young millennial fashion shoppers in the U.S. buying or renting designer and emerging-brand apparel, plus the fashion brands that sell through the platform and use its supply chain tooling

People on file