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Companies

BenWick

Sales call recording and automatic CRM updates

Raised to date

$21.6M

of $37.6M offered across 1 Form D filing

Still open
$16M
Investors
20
Last filed
Apr 10, 2026

About

Attention (legal entity BenWick, Inc.) builds an AI-native platform for revenue teams that records, transcribes and analyzes sales conversations across meetings, calls, email and CRM. Its AI agents automatically update CRM fields, generate follow-up emails, grade calls against sales frameworks such as MEDDIC and BANT, and answer natural-language questions over a company's customer touchpoints. The company was founded in 2021 in New York by Anis Bennaceur and Matthias Wickenburg and serves more than 500 customers. It has raised a $14M Series A and a $30M Series B led by RTP Global, with Aglae Ventures, Eniac Ventures, Alven and Linea participating.

Rather than only recording and summarizing calls, Attention acts on them: AI agents write back to the CRM, draft follow-ups and produce coaching scorecards automatically, positioning it as the system that runs revenue teams rather than a passive conversation-recording tool.

Funding

  • EquityFiled Apr 10, 2026Form D
    $21.6M/ $37.6M

Product

Attention

AI sales enablement and conversation intelligence software

An AI sales platform that captures sales conversations across meetings, calls, email and CRM, then uses AI agents to automate the follow-on work and surface coaching and forecasting insight.

  • Call recording, transcription and summarization across major conferencing platforms in 100+ languages
  • Automatic CRM field population after calls, with no manual data entry
  • AI coaching scorecards that grade calls against MEDDIC, BANT or custom frameworks

Built for

B2B revenue organizations - sales reps, sales managers and revenue leaders at technology and SaaS companies

People on file