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Companies

Cicero, Inc /DE/

Live AI coaching for sales reps during calls

Raised to date

$6.8M

of $6.8M offered across 1 Form D filing

Investors
35
Last filed
Aug 3, 2026

About

Othello (filing as Cicero, Inc) builds an AI sales assistant that coaches revenue teams live during customer calls rather than analyzing them afterwards. The software transcribes conversations in real time and surfaces the next discovery question, objection response, competitive battlecard, and product angle while the rep is still speaking. It also handles pre-call preparation and post-call follow-up capture, and runs on a proprietary sales AI model. Founded in 2025 by Jared Zelman in New York, it reached over 5,000 users and roughly $1M in revenue within its first six months, with customers including Fortune 500 companies.

Coaching happens in the moment on a live call — surfacing the next question, objection handler, and battlecard while the conversation is still going — instead of the after-the-fact call review that conversation-intelligence tools provide.

Funding

  • EquityFiled Aug 3, 2026Form D
    $6.8M/ $6.8M

Product

Othello

AI sales enablement software

An AI copilot for go-to-market teams that joins sales calls, transcribes and analyzes them live, and pushes guidance to the rep in real time, then automates the pre-call prep and post-call follow-up around each meeting.

  • Live in-call coaching with real-time transcription and signal detection
  • Discovery prompts that flag missing decision-maker, timeline, and budget information
  • Competitive battlecards and differentiators updated daily

Built for

B2B sales and go-to-market teams, from individual reps to sales leadership, at Fortune 500 companies and high-growth startups

People on file